“Experience the impact of your donation” from the Multimodal Commentary series
Every so often, I come across (visual) narratives that leave me puzzled. Multimodal Commentary is a series featuring pieces that help me think through these initial triggers and formulate a reply beyond words, using a variety of media and modalities.
“Experience the impact of your donation” is an advertisement of the fictional humanitarian nonprofit organization Children’s Emergency Help, advertised in an urban landscape. The image/scene is produced by Anne S. Chahine with the help of Adobe Photoshop, InDesign and Firefly. All elements are purely fictional. The images of all people and artwork displayed were generated using the AI tool Adobe Firefly. Any resemblance to actual people (living or dead) or artworks are entirely coincidental.
Initial trigger: Advertisement for the German voluntary charity organization “Kindernothilfe”, as displayed in a rural area in Brandenburg, Germany in March 2025.
